Avatar is a term commonly used to refer to individuals who have gained otherworldly abilities through their connection to The Entities. There is no absolute definition of the term as it is a human attempt to categorise and define the effect The Entities can have upon humans. The term “avatar” was apparently coined by Georgie Barker in MAG 93 - Contaminant, though Adelard Dekker also uses it in MAG 157 - Rotten Core.
“Avatar isn’t a thing, Martin! It’s not– It’s just a word. A word used by… fools like Smirke to try and sort everything into neat little boxes, to reduce the messy spray of human fear into a checklist: human, avatar, monster, victim.”
-Jonathan Sims, MAG 183 - Monument
When asked about avatars in the Season 4 Q+A Part 2, writer Jonny Sims and Alexander J. Newall state that becoming an avatar requires an, “active choice,” on the avatar’s part. Dying is a necessary part of the transformation, but the death can be either literal or metaphysical in nature. An avatar’s powers can vary from person to person, and two avatars serving the same Entity will not necessarily have the same powers.
According to Jude Perry, an avatar must “feed” their Entity or the Entity will begin to feed on them. This is demonstrated by Daisy and John in season 4, as they both grow weak when they will not hunt or take live statements, respectively.
Post-Change
In the Post-Change world, avatars do not exist as they did previously. Instead, the world is divided between Watchers and the Watched. A Watcher is someone who creates or otherwise encourages fear, while a person who is Watched experiences immense fear and suffering. Because the actions of a Watcher directly feed The Eye, The Entity ruling over the Post-Change world, they are not directly affected by the horrors around them.
John can use his powers as The Archivist to make a person who is Watched into a Watcher. He can also call upon The Eye to witness a Watcher, thereby making them Watched and ending their existence.
Individuals
Note: This list encompasses all those who have been changed by The Entities or seem to serve them in some way, whether or not they are explicitly described as an avatar. Those who have encountered an Entity can experience minor changes without necessarily becoming an avatar, as the line between humans, monsters, and avatars is a matter of interpretation.
A name in bold indicates a character who has been explicitly described as an avatar or has spoken about their experience of becoming an avatar.
The Buried
- Stefan Brotchen(MAG 99 - Dust to Dust)
- Karolina Górka(MAG 71 - Underground)
- “The Governor”(MAG 50 - Foundations)
- Enrique MacMillan(MAG 88 - Dig)
- George Gilbert Scott(MAG 50 - Foundations)
- Hezekiah Wakely(MAG 152 - A Gravedigger’s Envy)
The Corruption
- John Amherst
- Margaret Carnegie(MAG 84 - Possessive)
- The Flesh Hive(MAG 32 - Hive)
- Gordon Goodman(MAG 84 - Possessive)
- Jordan Kennedy
- Leto(MAG 184 - Like Ants)
The Dark
- Callum Brodie
- Vardaan Darvish(MAG 109 - Nightfall)
- Manuela Dominguez
- Natalie Ennis
- Maxwell Rayner
- “The Sandman”(MAG 98 - Lights Out)
The Desolation
- Diego Molina
- Agnes Montague
- Arthur Nolan
- Jude Perry
- “The Policeman”(MAG 107 - Third Degree)
- Eugene Vanderstock
The End
- Oliver Banks
- Justin Gough(MAG 113 - Breathing Room)
- Tova McHugh(MAG 155 - Cost of Living)
- Nathaniel Thorp(MAG 29 - Cheating Death)
The Extinction
The Eye
- Martin Blackwood
- Albrecht von Closen
- Emma Harvey(MAG 167 - Curiosity)
- Basira Hussain
- Gerard Keay
- Jonah Magnus
- Jonathan Sims
- Samson Stiller(MAG 148 - Extended Surveillance)
- Gertrude Robinson
- Johann von Württemberg(MAG 23 - Schwartzwald)
The Flesh
- Angela(MAG 14 - Piecemeal)
- “Cook”(MAG 115 - Taking Stock)
- Marie Balandin(MAG 90 - Body Builder)
- Toby Carlisle(MAG 18 - The Man Upstairs)
- Haan Family
- Jared Hopworth
- Eustace Wick(MAG 58 - Trail Rations)
The Hunt
- The Admiral
- Trevor Herbert
- Basira Hussain
- Montauk Family
- Alice “Daisy” Tonner
- Raleigh Rimmell(MAG 133 - Dead Horse)
The Lonely
The Slaughter
- Calvin Benchley(MAG 82 - The Eyewitnesses)
- Alfred Grifter(MAG 42 - Grifter’s Bone)
- Melanie King (formerly)
- Wilfred Owen(MAG 7 - The Piper)
- “The Piper”(MAG 7 - The Piper)
The Spiral
- The Distortion
- Gabriel
- The Man Upon The Stair(MAG 85 - Upon the Stair)
- Dr.David(MAG 177 - Wonderland)
The Stranger
- Anatomy Students(MAG 34 - Anatomy Class)
- Breekon and Hope
- Sarah Baldwin
- Jonathan Sims(MAG 2 - Do Not Open)
- Wolfgang von Kempelen(MAG 116 - The Show Must Go On)
- Megan Shaw
- Not-Them
- Nikola Orsinov
- Daniel Rawlings
- Tom(MAG 61 - Hard Shoulder)
The Vast
The Web
- Dexter Banks(MAG 110 - Creature Feature)
- Annabelle Cane
- Raymond Fielding
- Emma Harvey(MAG 167 - Curiosity)
- Neil Lagorio
Unbound Individuals
There are some individuals, while aware of The Entities and their power, who either keep away from associating with these powers, or aim to stay away from falling to a single one.